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Is Marketing Dead (Try the 70/20/10 Marketing Strategy)

April 1, 2021
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Michael Kawula

Is marketing dead or just maybe it’s your marketing strategy that’s dead.

In marketing, what worked yesterday most likely won’t work tomorrow.

I’m sure you’ve had it happen to you.

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Using Sales Psychology To Win Even Against All Odds

March 18, 2021
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Michael Kawula

Let's talk about Sales Psychology and how to win (even agains all odds).

The skills of a salesperson crushing it versus another who's struggling comes down to these two things.


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A Stealthlike LinkedIn Marketing Strategy Too Smart To Ignore

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Michael Kawula

Let’s talk about a LinkedIn Marketing Strategy too smart to ignore.

The opportunity on LinkedIn is absolutely HUGE.

The problem though is you definitely don’t want to be one of ‘those’ marketers!

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How to Stop Emailing Spam (Top Spam Words To Avoid)

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Michael Kawula

FIrst, plain and Simple… Cold Email Works!

Done well as a B2B marketer, cold email should be one of your lowest cost of acquisition for customers.

The purpose of this quick document isn’t to sell you on cold email because we’ll assume you already know the value.

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Buyer Persona Examples: What Experts Should Tell You But Don't

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Michael Kawula

Have you ever done a search for buyer persona examples?

If you have, you’d know there are hundreds of thousands of results.

Tons of so-called experts will pop up, all regurgitating one anothers nonsense.

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