How to Stop Emailing Spam (Top Spam Words To Avoid)

Michael Kawula

Let’s chat quickly about how to stop emailing spam. 

First, plain and Simple… Cold Email Works! Done well as a B2B marketer, cold email should be one of your lowest cost of acquisition for customers.

The purpose of this quick document isn’t to sell you on cold email because we’ll assume you already know the value.

Instead, this resource is designed to help you avoid the biggest death of cold emailers and that’s not hitting the inbox of your intended prospect.

We all know the famous book, Death of a Salesman. 

Well consider this post Death of a Cold Emailer if you include too many of the spam words we’re about to review. 

It doesn’t matter how well you’ve written an email if the intended recipient never sees it. You see most businesses avoid cold email.  They see it as too many steps involved. 

Then you have a small percentage that figures out those steps. They eagerly launch a campaign and fail because of one of many reasons:

1. Sending a high number of emails immediately

2. Not warming up a new email address

3. Bad email list (wrong email, bounces, spam traps)

4. Targeting and buying data that doesn’t match your ideal customer profile

5. Poor email open rates

6. No or a low reply rate to your email

7. Email contains spam words

There are many reasons why a campaign might not work such as poor subject lines, bad copy, lack of trust, no follow up emails and a host of other reasons.

That can all be improved upon easily during your campaigns to guarantee success but only if you hit the inbox of your prospect. What you don’t want though is to burn your email address!

The remainder of this document will focus strictly on spam words to avoid in your cold emails.

Top Spam Trigger Words

This is a list of words to avoid when crafting your emails. 

This isn’t just words to leave out of your subject line, but throughout your email. 

When cold emailing, based on our data of sending over 100,000,000 emails, what we’ve found to work the best are short emails that avoid the following words below. 

Also, please make your emails are more human and conversational (like you’d email friends and family). 

Please note that including one of these ‘words’ might not trigger an alert that puts your email in spam but using a combination of the words below, most certainly will. 

Do your best to avoid these keywords and watch your analytics closely to ensure the other metrics such as opens, clicks and replies are trending in a positive direction. 

There are many other metrics email providers are looking at, but if you nail down what we’ve mentioned and avoid using too many of the following words/phrases, you’ll have greater success. 

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Written by
Michael Kawula
Chief Evangelist at SalesRocket. Author, Marketer & Entrepreneur. Previous company was ranked #144th fastest growing company by Inc. Magazine